According to Search Engine Land, Google has released a new update to its Penguin algorithm. We knew this update was coming, and we confirmed it when subtle changes took place in their search results on October 18th. The Penguin algorithm is a huge digital marketing thorn in the side (at least for those who try to scam the system).
What is Penguin?
In a nutshell, Google’s Penguin Algorithm is designed to punish websites that use banned SEO techniques (affectionately called “black hat SEO”). A growing number of digital marketing firms still use these types of techniques because traditional “white hat” SEO techniques take a significant amount of time to implement.
Black hat SEO techniques involve using spammy links, using doorway pages (specific pages to only drive traffic to a website) and spamdexing (a term used for those that deliberately try to trick the search engine indexer by repeating unrelated keywords to make a page seem more relevant). These types of techniques were widely used in the mid-1990s, making the search engines that were prominent of the time irrelevant.
Business owners who have been severely penalized by these algorithm updates have lost upwards of tens of thousands of dollars in revenue because of a significant decrease in ranking and website traffic.
Help Me: I’ve Been Affected by the Penguin!
The first thing you do if your website has been affected by the Google Penguin update: FIRE YOUR SEO GUY.
After you’ve taken captcha solving of him, you may have to start the SEO building process from scratch. Finding the right digital marketing firm to help you recover is essential, so make sure they’re legitimate and ask about their methods.